Thursday, June 21, 2012

Freeway: A Tribute to the National Artist for Music Levi Celerio

Whew! Finally! So sorry for my late posts sweeties. I've been so busy plus been very sick. Argh. If only I can take a bottle of Vitamin C for instant stronger immune system. I've always been like this especially during the rainy season. 

Anyway, here are the highlights of the Freeway Philippines' National Artist Collector Series presenting Levi Celerio held last June 4 at The Row Glorietta 5, Makati.

I was grateful to be invited at the launching and tribute night of "Freeway x Levi Celerio" Collection. I actually find it weird yet interesting that a clothing brand would bring into play the lives and works of National Artists as an inspiration to their anthology.
Freeway is (I think) the only brand so far that thought of honoring and celebrating our rich history and culture through our National Artists. On the previous years, Freeway has launched their collections inspired by various National Artists including the National Artist for Visual Arts, Vicente Manansala last 2011. And to continue the custom, Freeway's Fall Collection 2012 was dedicated to honor and rejoice the works and life of the music legend, Levi Celerio.
The Legendary "LEAF" used by Levi Celerio to 
create his compositions
Levi Celerio is a well-known lyricist and composer of love, folk, and patriotic songs. Some of his famous works are "Sa Ugoy ng Duyan" (one of my favorites, a very touching song for me since I long lost my mom) "Saan Ka Man Naroroon", "Waray-Waray", and "Ang Pipit".

Guests were warmly accommodated by Freeway. Light delectable dinner were served , there was photo booth, and loots as well!
 My messy plate. haha! 
The very creative LOOT from Freeway
Many people were present during the event. Celebrities such as Ms. G. Tongi as event host, and the Asia's Queen of Songs, Ms. Pilita Corrales as the performer of the night. Families, relatives and even supporters of the veteran lyricist were also at hand to witness the historic event including media partners, bloggers and freeway fans.

The event was hosted by the very gorgeous Ms. Giselle Tongi.  Do you know that she's the very first endorser of Freeway? I don't. haha! :)
And of course, the one and only, Ms. Pilita Corrales who shared her personal encounter working with
Levi Celerio in translating some of her Spanish songs in Filipino...
 Watch this video of Ms. Pilita Corrales' singing the popular composition of Levi Celerio,
 "Ang Pipit"
 I got goosebumps while she was singing that I suddenly felt proud. :)

Now here's another "Ang Pipit" version of Ms. Pilita, in the tune of Lady Gaga's Bad Romance.
This made me laugh hard core. haha! Aside from being a singer, 
the innate comedian side of her is undeniable.

 After the performance, interaction, trivia and a little bit preview of Levi Celerio's life was discussed by the Cultural Historian and Music Critic Dr. Antonio Hila together with Ms. Pilita & Ms. G.

The event ended with a closing remarks of Freeway's CEO, Ms. Sheree Roxas Chua-Gotuaco 
where she extended her heartfelt gratitude to everyone who supported and joined in the 
newest undertaking of Freeway.

More photos from the event!
With the humble duo behind Freeway, Ms. Katty Roxas-ChuaQua (left) & 
Ms. Sheree Roxas-ChuaGotuaco (right)
Ms. G. Tongi
Ana Gonzales
Paul Chuapoco
The FREEWAY X LEVI CELERIO 2012 Collection:
Long Sleeve Graphic Printed Dress-Php995
Three Quarter-Sleeved Wifebeater Sublimation 
Print Top-Php1,395
They are now AVAILABLE at all Freeway Stores! Visit HERE & HERE to see more designs.

The loot comes with a Mini Harmonica Necklace and a CD featuring 
"The Best of Levi Celerio"
The harmonica is actually working! Can somebody teach me how to play harmonica? 

The leaf will always be a memento that there once lived a Filipino named Levi Celerio who touched, inspired and awaken each and everyJUAN's nationalistic side.

I feel honored being able to witness such educational and historic event  filled with so much entertainment.
Congratulations Freeway for putting up another meaningful and successful campaign!

More about Freeway:
Facebook: Freeway Online
Twitter: @FreewayOnline
SM North EDSA, Trinoma, SM Fairview, Robinson's Metro East Mall, 
SM Southmall, SM Bacoor, SM Dasmarinas, SM MegaMall, Robinson's Galleria, 
Market Market, SM Pampanga, Marquee Mall Pampanga, SM Clark, The Row, Glorietta 5, 
SM Sucat, Ayala Center Cebu, Chimes Mall Davao, SM Iloilo,  
KCC Mall of GenSan, LimKetKai Mall, CDO

Photo Credits to: AnneG08 & Freeway Online

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Follow me on twitter: @Sun031491


  1. Interesting post my dear! G Tongi's still so pretty! Youve a new follower ♡ xx Forever Nineteen

    1. Yes she is! Thank you! Nice to see new followers. :) Followed you too! ♥

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